Internal Developer Platforms have a well-known dirty secret: most developers do not use them. The platform team builds something genuinely useful — curated pipelines, Terraform modules, Helm charts, GitOps patterns, cost guardrails — wraps it in a service catalogue, adds a web portal, writes runbooks, and waits. Adoption trickles in, usually driven by mandate rather than enthusiasm.

This is not a technology problem. It is a distribution problem. The platform team solved the right problem and delivered it to the wrong address.